About us · The company behind NOA

Over 20 years of security technology.
Now for your family.

NOA is a brand of GEOTRACE GmbH & Co. KG, based in Waldbrunn, Germany. Behind NOA stand GEOTRACE® and SISpro GmbH: software and communication solutions since 1989, tracking and security since 2006 — serving businesses and public authorities.

20+ years of safety tech
10,000+ active security systems
500+ business and government customers
Senior with NOA mobile emergency button — safety built on 20+ years of safety and tracking technology experience
GEOTRACE Logo
NOA isn't a startup experiment.

Behind NOA stand GEOTRACE® and SISpro GmbH — specialists in tracking, safety systems, and reliable communication.

20+
Years of software & safety tech
10.000+
Active safety systems deployed
500+
Business & government clients
24/7
Decades of proven operation
Who stands behind NOA

Proven safety tech — translated for everyday life.

Our systems have been protecting vehicle fleets, field workers and security teams for years. The same infrastructure that protects lives in professional environments is what powers NOA today.

We didn't invent a new system — we took existing, proven emergency-response technology and simplified it for the everyday life of seniors: one button, immediate help, no technical hurdles.

SISpro GmbH has been building software and communications solutions since 1989. GEOTRACE® was launched in 2006 as a dedicated tracking and safety division — today, GEOTRACE GmbH & Co. KG, based in Waldbrunn, is the company behind NOA. What started as B2B technology has now arrived where it's needed most: in the family.

Our mission

NOA exists because safety in later life shouldn't be a luxury.

Anyone who needs help in a critical moment should get it — immediately, from trusted people, without unnecessarily complicated technology.
That is the only reason NOA exists.

The people behind NOA

NOA is led by René Nürnberger (founder and managing director) and Matthias Nürnberger (managing director) — from Waldbrunn near Würzburg, where GEOTRACE and SISpro have been at home for years. When you call, you speak with the people who built NOA themselves.

Why trust us

Promises you can verify.

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Honest words

NOA is a safety and communication service, not a medical device — and no substitute for care. No sensor detects every fall: the button remains the reliable way. We only promise what we can keep.

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Fair contracts

Cancellable monthly, 14-day returns, 2-year warranty — with the annual plan, unused months are refunded pro rata.

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Clear pricing

Device once, plan monthly — no hidden costs. The first response by the 24/7 emergency call centre is free each month; every further one costs a flat 15 €. That keeps the centre free for real emergencies.

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A registered company

NOA is a brand of GEOTRACE GmbH & Co. KG, Würzburg local court, HRA 7109 — verifiable in the commercial register, based in Waldbrunn, Germany.

Questions about
the company behind NOA?

Whether about our history, our technology, or a business inquiry — we welcome an honest conversation. We're people, not a hotline.
Phone: +49 (0) 93 06 / 53 42 388
Mail: info@noa.life

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