Technology · How NOA works · Security & privacy

The technology behind NOA
Built for emergencies.

The technology behind NOA is deliberately simple, so that it works without thinking in an emergency.

NOA emergency button in hand — detail view of GPS, SIM, speaker, and SOS button
Created with AI and a love of safety
How it works technically

Everything that matters — in one device.

NOA isn’t a smartphone accessory. The NOA Mini is a standalone device with SIM, GPS, speaker and microphone.

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Mobile built in

A SIM is already in the device — no separate phone needed. The NOA Mini dials by itself.

  • Europe-wide coverage
  • Automatic network switching
  • Call + message directly from the device
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GPS location

Each emergency call determines the current location and sends it as a link by message.

  • Location as a clickable maps link
  • Works across Europe
  • Outdoors usually accurate to a few metres, often less accurate indoors
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Talk through the device (NOA Mini)

Built-in speaker and microphone – no pairing with a smartphone needed.

  • Hands-free at sufficient volume
  • Clear audio for older ears
  • A real two-way conversation — just like a phone call
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Reference person sets the contacts

For the NOA Mini, the reference person sets the three call numbers and up to 10 message recipients once.

  • Three call numbers (in order)
  • Multiple message recipients
  • Editable anytime in the app
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Long battery life

Battery life depends on the reporting interval you set – and NOA warns the reference person when the battery is low.

  • Easy to charge via dock
  • Battery warning to reference person
  • Up to 15 days standby
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Light and wearable

Lanyard, belt clip, handbag or walker — NOA stays within reach.

  • At present, no degree of protection against water has been verified – protect the device from moisture.
  • Various wearing options
  • Compact and light
info Optional for NOA Mini: with the paid voice announcement add-on, selected trusted contacts also receive an automatic call with a spoken announcement when an alarm is raised – no conversation is possible on this call. It is booked per device in the NOA app; we will publish the price at the start of sales.

What NOA can do – and what it cannot

  • NOA is a portable alarm and communication device with an app service. At the press of a button, the NOA Mini notifies the trusted contacts you have specified and – if switched on – a private 24/7 emergency call centre. This also happens in the case of certain automatically detected events: a detected fall event, leaving or entering a safety zone, prolonged immobility of the device. The NOA Mini transmits the device location and enables a conversation via the device.
  • The NOA Watch is an emergency call watch with an SOS button and GPS. We will publish the range of functions and technical data at the start of sales.
  • The NOA device cannot place an emergency call to 112. In a life-threatening situation, dial 112 yourself if possible.
  • NOA is not intended to detect, monitor, prevent, treat or compensate for diseases, injuries or disabilities. It does not measure any bodily functions. NOA does not replace the emergency number 112, nor does it replace medical, nursing or ambulance services.
  • No alarm can be transmitted without a charged battery or without mobile network reception.
  • Automatic fall detection is only available on the NOA Mini. It does not detect every fall and can trigger false alarms.
  • If a trusted contact’s voicemail picks up, the call counts as answered and the call chain ends. Ask your trusted contacts to switch off their voicemail for calls from NOA.
  • The 24/7 emergency call centre is available for the NOA Mini. It is only called if the emergency call service is switched on for the device and nobody from your circle answers beforehand. The first takeover in a calendar month is included in the plan; every further takeover is subject to a charge.
  • At present, no degree of protection against water has been verified – protect the device from moisture.
  • Please obtain the consent of the person wearing the device in advance.
Automatic alarms

Alarm even without a button press – in certain situations (NOA Mini).

With the NOA Mini, three alarms can trigger automatically in addition to the emergency button. The NOA Watch does not have these alarms.

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Fall detection (NOA Mini)

If the NOA Mini detects a hard fall, it automatically alerts your trusted contacts – even if the emergency button can no longer be pressed. Not every fall is detected, for example slowly sinking to the floor or falls onto soft ground.

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Safety zone (NOA Mini)

The reference person defines a familiar area – for example the house and garden. If the device leaves or enters this area, a notification is sent automatically to the stored contacts. Please obtain the consent of the person wearing the device in advance.

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Inactivity check (NOA Mini)

If the device does not move at all for an unusually long time, NOA triggers an alarm automatically. What is measured is the movement of the device, not the condition of the person.

Around the clock · NOA Mini

The 24/7 emergency call center

In an emergency, NOA first alerts your personal trusted contacts – that remains the heart of it. With the NOA Mini, the 24/7 emergency call centre is the last link in the call chain – provided you have switched on the emergency call service for the device.

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1 · Alarm is triggered

Whether the emergency button or – on the NOA Mini – fall detection, safety zone or inactivity check: NOA starts the alert.

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2 · Your trusted contacts first

NOA first notifies your stored contacts – by message and, on the NOA Mini, by call in the order you define.

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3 · If nobody answers

If nobody in the NOA Mini’s call chain answers, NOA calls the 24/7 emergency call centre as the last link – provided the emergency call service is switched on for the device. The centre sees the alarm, the location and your stored notes from the moment it is triggered.

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4 · The emergency call center takes over

If the emergency call service is switched on for the NOA Mini, staff at the 24/7 emergency call centre take the call, talk to the wearer and arrange help if needed.

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Transparent terms

The 24/7 emergency call centre is available for the NOA Mini. It is only called if the emergency call service is switched on for the device and nobody from your circle answers beforehand. The first takeover in a calendar month is included in the plan; every further takeover is subject to a charge. You switch on the emergency call service per device in the app and agree to the costs when you do. No monthly surcharge, no add-on booking needed. The emergency call service is not available for the NOA Watch.

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An addition, not a replacement

The 24/7 emergency call centre is an additional layer of security – your trusted contacts remain the first route. It is on standby for every NOA Mini in case no one in your circle can be reached in time.

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NOA app: overview of all devices with map and bottom navigation
NOA app for setup and management

Easy to set up.
See the location in an emergency.

The NOA app is for the reference person — daughter, son, family member or shift lead. They handle the setup, manage contacts and see the location in an emergency. The wearer needs no app and no smartphone — just the button.

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Simple & intuitive

Set up devices, add contacts, done. Clear controls, no jargon.

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Global contact lists

Create trusted contacts once — available for every NOA device in the account.

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Manage multiple devices

One device for Mom or several for the whole family: all in one clear list.

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Location overview when needed

Depending on your settings, you see the last transmitted location or the location in an emergency.

50 €
Referral bonus in the app Recommend NOA: if someone registers via your personal link and activates their device in the NOA app, you receive €50. The invited person does not receive a bonus. The terms of participation apply. View the terms of participation
info The app is only for setting up and managing NOA. The device itself works independently for the wearer.
Multi-network SIM technology

Every network.
Available anywhere.

NOA uses a special SIM card that isn't tied to a single carrier — even in Germany. NOA automatically uses all available mobile networks via roaming. The result: significantly higher availability than any classic phone contract.

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Multi-provider roaming in DE

Even in Germany NOA switches between Telekom, Vodafone and Telefónica — automatic, no intervention.

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Best signal automatically

In emergencies, NOA picks the strongest signal at the current location — not the cheapest.

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EU-wide coverage

In all EU countries, Norway, Switzerland and the UK, NOA uses the available networks — without separate SIM or configuration.

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No more coverage holes

Where one provider goes silent, NOA almost always finds another available network.

verified The SIM card is built in and set up on delivery – no separate mobile contract and no SIM swap needed.
NOA SIM card with multi-network coverage
Created with AI and a love of safety
Telekom Vodafone Telefónica + EU roaming

Technical questions?
We answer honestly.

Whether about GPS accuracy, battery life or the multi-network SIM — we answer technical questions honestly.
Phone: +49 (0) 93 06 / 53 42 388
Mail: info@noa.life

Can be cancelled monthly