FAQ · Common questions · Contact & support

What you want to know about NOA.

All questions about NOA — cost, technology, location, privacy, use cases. Answered honestly.

Cost & plan

What does NOA really cost — are there any hidden fees?

NOA consists of the device, which you buy once, and the NOA subscription, cancellable monthly or annually, which you take out in the NOA app after receiving the device. SIM card, mobile service, GPS location, messages and accessories are included; there is no activation fee. With the NOA Mini, you can switch on the 24/7 emergency call centre per device: the first takeover in a calendar month is included; every further takeover is subject to a charge. We will publish all prices at the start of sales.

How long is the contract — can I cancel anytime?

There is no minimum term and no contract lock-in. The monthly plan is cancellable monthly. With the annual plan we refund the unused period pro rata if you cancel early. The device is yours after the one-time purchase.

What is the voice announcement add-on and what does it cost?

The voice announcement is an optional add-on for the NOA Mini. Once booked, the trusted contacts for whom you select the voice announcement in the NOA app also receive an automatic call with a spoken announcement when an alarm is raised – in addition to messages and the call chain; no conversation is possible on this call. The add-on is subject to a charge and is billed together with the subscription; we will publish the price at the start of sales. You book it in the NOA app – during setup or later; if you book it later, the pro rata amount for the current billing period is charged. On the monthly plan it can be cancelled at the end of the paid period; on the annual plan at the end of the current contract month, with the full remaining months refunded. The add-on is not available for the NOA Watch.

How NOA works

Does the wearer need a smartphone or app?

No — using the device itself requires no smartphone and no app. The NOA Mini has its own SIM card, mobile connection, GPS, speaker and microphone. It works fully independently. A trusted reference person configures contacts once in the NOA app.

How is NOA set up and how quickly is it ready?

A trusted reference person sets it up once in the NOA app: activate the device, take out the subscription, add trusted contacts for the call chain (NOA Mini) and recipients for the location message. NOA is then ready for use. The wearer doesn't need to set up anything and needs neither a smartphone nor an app.

Does NOA work without mobile coverage?

We're honest: where there's no network, no message or call gets through — true for every device of this class. NOA uses 4G LTE with 2G fallback and switches automatically between major carriers. Coverage in over 99% of inhabited areas in Europe. As soon as NOA has coverage again, it sends the alert.

How is the device worn?

NOA Mini: on a lanyard, belt clip or wristband, on a backpack or a handbag – the accessories are included. NOA Watch: on the wrist.

What is the difference between NOA Mini and NOA Watch?

NOA Mini: SOS button, call chain, fall detection, safety zone, inactivity alarm, speaking through the device, 24/7 emergency call centre (if switched on). The NOA Watch is an emergency call watch with an SOS button and GPS. We will publish the range of functions and technical data at the start of sales.

In an emergency

Can NOA call the emergency number 112?

No. The NOA device cannot place an emergency call to 112. NOA alerts your trusted contacts and – with the NOA Mini, if switched on – the 24/7 emergency call centre; they can call the ambulance service. In a life-threatening situation, dial 112 yourself if possible.

What happens if nobody in the call chain answers?

With the NOA Mini, the process is a clear chain: 1. The NOA Mini calls the stored trusted contacts one after another and simultaneously sends the GPS location to all message recipients. 2. The 24/7 emergency call centre is available for the NOA Mini. It is only called if the emergency call service is switched on for the device and nobody from your circle answers beforehand. The first takeover in a calendar month is included in the plan; every further takeover is subject to a charge. The centre sees the alarm and location from the moment it is triggered, tries to reach the wearer and arranges help if needed. 3. If no one is reached on the first round, NOA automatically restarts the chain from the beginning. We recommend storing three trusted contacts with different daily routines. If a trusted contact’s voicemail picks up, the call counts as answered and the call chain ends. Ask your trusted contacts to switch off their voicemail for calls from NOA.

Who gets called in an emergency?

With the NOA Mini, the reference person stores up to three call numbers. The NOA Mini dials them in order. As soon as someone answers, a direct voice connection is established via the device's speaker and microphone.

Who receives the location message?

The recipient list is separate from the three call numbers (NOA Mini) and can include up to 10 contacts. Everyone receives the emergency text with a link to the GPS location in parallel.

Privacy & security

What happens to the location data sent by message?

In the NOA app you set the interval at which the device sends its location – only in an emergency or at regular intervals. Please obtain the consent of the person wearing the device in advance. The alarm message to your emergency contacts contains a Google Maps link with the location. Details can be found in the privacy policy.

Who & where NOA fits

In which countries does NOA work?

NOA works in all EU countries plus Norway, the UK and Switzerland — 30 European countries in total. Messages and GPS location work there just like at home, and with the NOA Mini calls do too — including on holiday. SIM card and roaming are included in the plan — at no extra cost.

Is NOA suitable for school children?

The NOA Mini is small and distraction-free: no screen, no games, no social media – just a clear SOS button. It doesn't replace a smartphone. If children wear NOA on a lanyard, there is a risk of strangulation – in that case, use a lanyard with a breakaway safety clasp. The persons with parental responsibility must carry out the set-up and give consent.

Can we use NOA as an employer for lone workers?

NOA can be used as a supplement for activities with a low level of risk, for example caretaking or field service. With the NOA Mini, the three call numbers can be set up as an escalation chain (e.g. supervisor → shift lead → external security service). For lone working at the workplace, NOA is not a substitute for a personal emergency signalling system in accordance with the requirements of the German Social Accident Insurance (DGUV). The risk assessment remains the employer's responsibility.

Where does NOA deliver?

At the start of sales, we will deliver exclusively within Germany.

Classification & scope

How is NOA different from a classic home emergency button?

A stationary home emergency system only works within range of its base station; in an emergency, the call centre answers first. NOA works at home and on the move, wherever there is mobile reception. In an emergency, the NOA Mini first calls your trusted contacts; if the emergency call service is switched on and nobody answers, it also calls the 24/7 emergency call centre.

Is NOA a medical device?

No. NOA is not a medical device, does not measure any health values and replaces neither the emergency number 112 nor medical or nursing care. The NOA device cannot place an emergency call to 112. In a life-threatening situation, dial 112 yourself if possible.

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Phone: +49 (0) 93 06 / 53 42 388
Mail: info@noa.life