Why NOA · Who it's for · Our features

For people who want to stay independent
and for everyone who cares about them.

NOA was built for seniors — but today it brings safety and support to many more groups.

Active senior outdoors — safely on the go with NOA emergency button
Created with AI and a love of safety
Senior in the garden — independent at home with NOA mobile emergency button
Created with AI and a love of safety
The idea behind NOA

Safety belongs in your own hands. favorite

Emergencies don't wait. They happen with a fall in the garden, on the way to school, alone on the workshop floor, or in the middle of the night. NOA was built with one clear goal: whoever needs help should get it with a single press of a button — directly from the people who really matter.

The wearer needs no app and no smartphone – just a device you can always carry with you. Charged and with mobile reception, it is ready at any time. The reference person handles the setup once in the app.

“Safety isn't a luxury. Safety is knowing that in the moment that matters most, someone picks up — and knows exactly where you are.”

Family first.
Then the 24/7
emergency call centre.

NOA wasn’t built for the statistics, but for the moment when someone really needs help – and the right people are informed promptly.

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One press is enough
24/7
emergency call centre as backstop (NOA Mini)
Why NOA

More than a button. A promise.

Connection instead of surveillance – triggered by a button press in an emergency.

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Trusted voice first

In an emergency, a trusted voice answers first – daughter, son or neighbour. If nobody answers, the NOA Mini starts the call chain again. If the emergency call service is switched on for the NOA Mini, the 24/7 emergency call centre is the last link.

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Automatic fall detection (NOA Mini)

With the NOA Mini, fall detection can raise the alarm even when the button can no longer be pressed – with a 30-second pre-alarm to cancel a false alarm. No sensor detects every fall; the button remains the most reliable way. The NOA Watch has no fall detection.

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Europe-wide

Location transmission works across Europe, and with the NOA Mini so do calls – vacation, travel, work location all fine.

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Easy setup

Reference person adds contacts once in the app — on the NOA Mini the call order, plus message recipients and emergency text fully configurable. No app, no training for the wearer.

Versatile & flexible

Worn however it fits into daily life.

NOA adapts to the person — not the other way around. Compact and light, it can be worn in many ways and taken anywhere.

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On the wrist

Worn like a watch with the wristband — always within reach and discreet.

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Around the neck

As a pendant on the lanyard — quick to reach, even at home.

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On the belt buckle

Clipped to the belt or pocket — sits securely and is instantly at hand.

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On a walker or cane

Temporarily attached to a walker, cane or backpack — NOA is where the person is.

Who NOA is for

For people in every situation.
NOA goes with you – at home and on the go.

Simple safety in daily life — at home, on the way to school, at work, or active outdoors.

For families of seniors

Stay independent — with an emergency button for when it matters.

Your parents don’t want to be monitored. They want to live their life – the walk, the shopping, the garden. NOA gives them a safety net: in an emergency, one button press is enough.

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One press is enough

Whether a fall in the bathroom or feeling unwell at night: one button press alerts your trusted contacts.

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Family first, then the centre

You speak directly with daughter, son or neighbour. If the emergency call service is switched on for the NOA Mini and nobody answers, NOA calls the 24/7 emergency call centre – so that you reach someone as quickly as possible in an emergency.

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Works on the go too

Not only at home: NOA works on walks, shopping, in the garden — anywhere with mobile and GPS coverage.

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No smartphone needed

For the wearer no smartphone, no app, no menus – just a clear SOS button, ready as long as the device is charged and has mobile reception.

lightbulb How it can play out: Ms Berger, 78

Fall in the yard: While hanging laundry, she slips and can't get up. Her smartphone is in the kitchen.

One press: She presses the button of her NOA Mini on her necklace. Daughter Anna promptly receives a call with the GPS location.

Getting help: Anna talks to her mother through NOA and calls the ambulance service – with the transmitted location.

For parents of school children

Give more freedom — stay reachable nonetheless.

The first walk to school, the way home from training, the trip with friends. NOA gives parents certainty that their child won't have to wait in an emergency.

If children wear NOA on a lanyard, there is a risk of strangulation – in that case, use a lanyard with a breakaway safety clasp. The persons with parental responsibility must carry out the set-up and give consent.

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One clear, visible button

Easy to press even in stress. No unlocking, no searching, no PIN.

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No smartphone needed

No classroom distraction, no social media — just a button that's really used.

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Location to trusted people

The GPS location goes by message to up to ten saved contacts — Mum, Dad and other trusted people promptly know where the child is.

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Compact housing

Compact plastic housing – fits in a backpack or jacket pocket.

lightbulb How it can play out: Lukas, 9, on his way home from training

Suddenly alone: Lukas misses the bus and stands alone at a strange stop as it gets dark.

One press: He presses his NOA Mini, which he wears on his school backpack. Mum receives a call and a message with the GPS location.

Promptly reassured: She speaks to him through NOA and is there six minutes later – no waiting, no panic.

For employers of lone workers

Working alone doesn't mean being left alone.

Caretakers, field service, security, technicians on site: those who work alone carry a higher risk. NOA can be used as a supplement for low-risk activities; the risk assessment remains with the employer.

For lone working at the workplace, NOA is not a substitute for a personal emergency signalling system in accordance with the requirements of the German Social Accident Insurance (DGUV).

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A supplement for lone working

For low-risk activities – not a personal emergency signalling system.

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Three escalation levels (NOA Mini)

E.g. supervisor → shift lead → external security service.

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GPS location by message

Ideal for large premises, warehouses, outdoor sites, locations without a fixed address.

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Small and configuration-free

Nothing to set on the device – the shift lead handles the setup in the app.

lightbulb How it can play out: Markus, technician in a warehouse

Alone at night: During maintenance in the outdoor warehouse he falls from a ladder and cannot get up. No colleague in sight.

One press: He presses his NOA Mini on his belt clip. The shift lead answers and promptly hears what is going on.

Help arrives: The transmitted GPS location helps to find him faster.

For active people on the move

Safety that goes with you.

Hiking in the mountains, running through the forest, travelling alone, walking home at night. Active people want certainty of being found fast in an emergency. NOA transmits the GPS location — even when the smartphone isn't at hand.

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When a smartphone isn't enough

Trail fall, twisted ankle, phone battery dead – the NOA Mini calls by itself and sends the GPS location.

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Running, hiking, cycling

One press on the backpack strap is enough for family or friends to know promptly that help is needed.

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Location in the field

Outdoors usually accurate to within a few metres – this helps to find you even without an address.

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Small and light

Fits on the backpack strap, sports band, or jacket pocket. Light enough to forget — until needed.

lightbulb How it can play out: Hannah, 32, hike in the Black Forest

Alone in the forest: On a remote path she slips and injures her knee. Her smartphone isn't within reach, nobody around.

Automatic fall detection (NOA Mini): NOA detects the fall and, after the 30-second pre-alarm, triggers the alarm. Brother Max receives a call and a message with the GPS location. Not every fall is detected – press the button if you can.

Direct mountain rescue: Max alerts mountain rescue – the transmitted location helps the rescuers find her.

What NOA costs — short and honest

Device paid once, subscription cancellable monthly, 24/7 emergency call centre available for the NOA Mini – prices at the start of sales.

Not sure NOA fits your situation?
We give honest advice.

Whether for Mum, your child, your team or your outdoor life — we'll take time to tell you openly whether NOA is the right solution.
Phone: +49 (0) 93 06 / 53 42 388
Mail: info@noa.life